Definition of Big Blue:
Nickname for International Business Machines Corporation (IBM). The name originated due to the blue color that is prevalent in the companys logo.
Big Blue arose in the early 1980's in the popular and financial press as nickname for IBM. The name has unclear specific origins, but is generally assumed to refer to the blue tint of the cases of its computers.
Big Blue is a nickname for the International Business Machines Corporation (IBM) used in the popular and financial press since the 1980's. The moniker may have arisen from the blue tint of its early computer displays, or from the deep blue color of its corporate logo.
How to use Big Blue in a sentence?
- The nickname may refer to the color used in its logo, or from its blue-colored computer displays and cases prevalent in the 1960s through 1980s.
- IBM is also a blue-chip stock, a mature and dominant company that is a component of the Dow Jones Industrial Average index.
- Big Blue refers to the IBM corporation, an early developer of both business machines and personal computers.
Meaning of Big Blue & Big Blue Definition