Attitudinal data

Attitudinal data,

Definition of Attitudinal data:

  1. Information collected by a company that measures the importance a consumer places on particular attributes of products or services. Attitudinal data is often collected through surveys, and is designed to measure how a consumer feels about something. While the information can prove to be useful, it must often be combined with more objective data in order to provide a clear picture of consumer likes and dislikes. See also demographic data.

Meaning of Attitudinal data & Attitudinal data Definition