Ambush marketing

Ambush marketing,

Definition of Ambush marketing:

  1. The practice by which a rival company attempts to associate its products with an event that already has official sponsors.

  2. A marketing technique in which advertisers work to connect their product with a particular event in the minds of potential customers, without having to pay sponsorship expenses for the event. An example of ambush marketing might involve selling music merchandise just outside the grounds of a concert without the consent or awareness of the concert promoters, relying on association with the concert to drive sales.

How to use Ambush marketing in a sentence?

  1. Yesterday, the government announced plans to outlaw ambush marketing at major events.

Meaning of Ambush marketing & Ambush marketing Definition