Aided recall

Aided recall,

Definition of Aided recall:

  1. A method of market research in which a subject is given reminders or cues in order to evaluate how well the information contained in an advertisement, programme, etc., has been assimilated.

  2. Marketing research technique for testing the memorability of an advertisement or commercial. The test subjects are shown the advertisement (or hear the recorded commercial) and are then asked if they saw (or heard) it before.

Meaning of Aided recall & Aided recall Definition