Affordable method

Affordable method,

Definition of Affordable method:

  1. Advertising-expense budgeting method based on what a firms owner, or marketing department, believes the firm can afford to spend on marketing. Since such budgets are not based on any definite objective, the firm may spend too little or too much relative to its needs. See also adaptive control method, competitive parity method, objectives and task method, and percentage of sales method.

Meaning of Affordable method & Affordable method Definition