Ad Fraud

Ad Fraud

Ad fraud is the misrepresentation of traffic, impressions, and other aspects of advertising to generate revenue. This is often done by bots and costs brands and publishers billions of dollars annually.

Literal Meanings of Ad Fraud

Fraud:

Meanings of Fraud:
  1. The of theft or the unauthorized acquisition of money by fraudulent means.

  2. Any form of deception carried out to obtain an unfair, undeserved and/or advantage.

  3. Adopting a false identity for such a deceptive purpose.

  4. A person who performs such a trick.

Ad Fraud