Acquired needs theory

Acquired needs theory,

Definition of Acquired needs theory:

  1. A theory proposed by David McClelland that describes how a persons life experiences changes individual needs over time. Classified into three groups; achievement, affiliation or power, these needs are shaped by the experiences of the individual. In his Acquired Needs Theory, McClelland proposes each person falls into one of these three categories based on their own personal preference and in relation to personal experiences.

Meaning of Acquired needs theory & Acquired needs theory Definition