Accompanied shopping

Accompanied shopping,

Definition of Accompanied shopping:

  1. A qualitative interview technique that involves the interviewer following the shopper into the store and asking them questions about their preferences and purchasing habits. Sometimes the interviewer goes along and observes and debriefs at the end of the trip. Visits to night clubs and athletic centers can also be places where the accompanied trip strategy is used. Opposite of solitary shopping or shopping alone.

Meaning of Accompanied shopping & Accompanied shopping Definition