40 40 20 rule

40 40 20 rule,

Definition of 40 40 20 rule:

  1. A principle of marketing design, developed by marketing expert Ed Mayer, which states that 40 percent of the success of a marketing campaign is based on reaching the right audience, another 40 percent is based on the offer you are making, and the remaining 20 percent is based on various other factors such as presentation and format.

Meaning of 40 40 20 rule & 40 40 20 rule Definition